Masjid Al-Falah USJ 9 goes Digital
Boost provides a platform where donations are made via the simple step of scanning the QR code displayed at the mosque
Subang Jaya, 8 June 2018 – Earlier this month, Masjid Al-Falah USJ 9 achieved a milestone as the first mosque to start going digital with accepting donations. This milestone was made possible under RHB’s Kempen SyuQR – an initiative to bring a digital lifestyle to the concept of ‘Giving’ and/or ‘Sadaqah’ – through Boost, a homegrown e-wallet app operated by Axiata Digital.
“This is RHB Islamic’s first collaborative effort with Axiata Digital to start digital sadaqah (donation) in conjunction with Ramadhan. RHB Islamic is honoured to be a partner in this effort to reach out to the underprivileged by encouraging Muslims to make digital donations towards Kempen SyuQR.,” said Dato’ Adissadikin Ali, Managing Director and Chief Executive Officer, RHB Islamic Bank Berhad.
Boost provides a platform where donations are made via the simple step of scanning the QR code displayed at the mosque. All donations will then be transferred directly to Masjid Al-Falah’s RHB Bank account avoiding the risk of loose cash and theft.
Christopher Tiffin, CEO of Boost said, “When we stepped into this collaboration with RHB Islamic, we had one goal – to make it easier for users to give back to and share their generosity with the society. More importantly, these contributions are done via a social institution”.
“Malaysia has 20 million smartphone users and there is plenty of room for growth in embracing the usage of e-wallets. We have confidence that this collaboration would serve as a great example to drive a cashless society and that many other social institutions will follow suit and adopt the cashless movement with us”, commented Tiffin.
In attendance to kick off this campaign were Dato’ Sri Syed Zainal Abidin, Chairman of Masjid Al-Falah USJ 9, Dato’ Adissadikin Ali, Managing Director and CEO of RHB Islamic, Khairil Abdullah, CEO of Axiata Digital Services Sdn Bhd and Christopher Tiffin, CEO of Boost. They were given a warm welcome by the Qariah and had the opportunity to experience a truly Malaysian and Islamic way of the Iftar with the community around Subang Jaya.
Boost and RHB Islamic’s new digital and cashless initiative at Masjid Al-Falah is inline with Bank Negara’s Financial Sector Blueprint and is a contribution towards the country’s goal of becoming a cashless nation by 2050.