Malaysians #BolehRayaDenganBoost from the Safety and Comfort of Their Homes


Experience a safer Ramadan and Raya this year with Boost

Kuala Lumpur, 21 April 2020 – Ramadan and Hari Raya Aidilfitri will be celebrated very differently this year. For the first time in history, a record number of people globally will be flexing their fingers and using technology like never before to help them get what they need this coming holy month, culminating in Raya festivities.


Homegrown lifestyle e-wallet Boost through the #BolehRayaDenganBoost campaign has Malaysians covered with creative ways to bring home the true meaning of Ramadan and Raya. From almsgiving to shopping for clothes and food on top of relished Raya recipes, everyone can now look forward to the celebrations in a safe, clean and seamless way.


“With uncertainty over the COVID-19 outbreak, and with Ramadan around the corner, Boost wants to bring Malaysians the spirit of the holy month and the excitement of celebrating Hari Raya Aidilfitri with an array of options and the flexibility to plan for this occasion. As we have seen in recent weeks, Malaysians are not only becoming increasingly tech-savvy but also creative in the way we utilise technology to get us through unprecedented circumstances. At the end of the day, Boost aims to be your digital partner in bringing Ramadan and Raya closer to you and your family,” said Ungku Norliza Syazwan Ungku Halmie, Boost’s Director of Product and Marketing.




To kick off the holy month of Ramadan, Malaysians can do good with Boost. For 30 days starting today, Boost will highlight one charitable organisation daily with the aim of raising awareness to the public on how easy it is to directly reach out and help those in need with a few screen taps making it safe, easy and convenient for us to lend a helping hand and brighten up the lives of the underprivileged.


While most of us mark the start of Ramadan in the comfort of our homes, our healthcare heroes fighting on the frontlines continue to work tirelessly to safeguard us. To support their efforts from a safe distance, Boost users can continue to donate to ‘Tabung COVID-19’ by Boost. To date, the fund has received over RM450,000 in donations from generous Malaysians. These donations will be channeled to the Ministry of Health as well as the National Disaster Management Agency (NADMA) and relevant NGOs that help families directly impacted by the coronavirus.


#BolehDapatTerbaik Dengan Boost


With the movement control order extended to 28 April 2020, Boost remains committed to helping Malaysians celebrate Raya while safeguarding their health and bringing the festivities right to doorsteps across the country. Malaysians can up the level of celebrations at home this Raya while earning rewards and cashbacks to spend on even more goodies. Boost users can get everything from new clothes for Raya to groceries for delicious home-cooked recipes, and food delivery for added variety to the table on top of sending and receiving ‘Duit Raya’ between family and friends.


Boost has lined up the best deals for Raya where users can get attractive cashback from key partners including:


  • Buka puasa deals from PichaEats, dahmakan and DeliverEat as well as food delivery offers from Pizza Hut and take-away deals at KFC
  • Fashion brands like ZALORA, MIMPIKITA, NAELOFAR, L’Oréal and HERMO
  • Furniture and consumer electronics chain Courts which is sure to excite users with great offers from the Courts Online Store.
  • There is cashback in store for users paying bills and reloading their mobile credits through Boost for a seamless bill payment experience and for users to stay connected to their loved ones.
  • Games and entertainment fans can look forward to offers from Garena, SEAGM, PUBGM and Viu to keep them occupied during the MCO period.


For those who have a valid reason to go out shopping at physical stores, they can confidently go cashless with Boost and enjoy offers at big retailers like Tesco, Mydin, Giant, Aeon Big, Servay, Bataras, Farley, Everrise, Sunshine, C-Mart, TMG Mart and pharmacies including Watsons, Guardian, Caring, Alpro Pharmacy and BIG Pharmacy.


Boost will also be rolling out some new features to its app during the coming month which will bring even bigger savings and offers so users should look out for those.


Although this year will be different from before, Malaysians can always rely on Boost as their lifestyle e-wallet partner for all things Ramadan and Raya-related. Boost users should continue practicing social distancing and going cashless for a safer and more secure shopping experience while we battle the deadly COVID-19 threat together.