Hypermarket Goes Cashless in Sarawak


Cashless Groceries in Kuching

KUCHING, 5 August 2018 – Sarawakians living in Kuching can now look forward to paying for their groceries cashless with just their phones. Boost, Malaysia’s leading mobile wallet app is partnering with Boulevard Hypermarket Kuching making it the first hypermarket in Sarawak to adopt the e-wallet payment option.


With Boost e-wallet as a payment method, Boulevard Hypermarket Kuching shoppers will no longer have to carry bulky wallets or purses or worry about having sufficient cash. On top of that, the e-wallet app will compliment the shoppers’ lifestyle making it more convenient with easy quick payment with a simple scan of a QR code on their phones and earn cashback and rewards at the same time.

“Our partnership with Boulevard Hypermarket Kuching is yet another great example on how Boost creates convenient and rewarding payment experiences for people’s every day shopping activities. We will continue to partner and collaborate with more lifestyle avenues to contribute in driving cashless payments in Sarawak,” said Christopher Tiffin, Chief Executive Officer of Boost.


Boost aims to revolutionize the way Malaysian consumers transact in their daily lives by creating a seamless payment experience without cash or cards. It has over 2.7 million users with online and offline merchants located in over 30,000 touch points across the country.


Boost is currently the only mobile wallet app in the country that offers simple, secure and rewarding cashless payment solutions and experiences for users. Every scan and pay at Boulevard Hypermarket Kuching will earn you cashbacks with Boost’s Shake Rewards.


At the launch, Tiffin also expressed his excitement as this partnership is Boost’s first penetration into East Malaysia and is looking forward to further expand Boost’s footprint in Sarawak.


“We are a homegrown company and we have an obligation to help propel digitization efforts on both the state and national level. The addition of Boost as a mobile lifestyle wallet supports the Sarawak’s digital economy strategy and transformation plan towards 2022. Subsequently, such expansion initiatives contribute to building a digital nation in Malaysia.”