Giving Hope and Support this Merdeka and Malaysia Day


It is heartwarming to witness how Malaysians came together to show support and compassion to help those in need.

Following up to our last post on our ‘Untuk Raykat’ campaign, we’re happy to announce that through the Axiata Digital Service (ADS) Welfare Fund collected internally, local celebrities and household names such as Harris Annuar, Altimet, Charles Tee and Subashini Asokan helped bring cheer to four of their chosen charity homes in Klang Valley by distributing daily essentials with the monies collected.


Harris Annuar and his team has been reaching out to as many individuals and families as they can, to ensure that their meals and daily necessities are taken care of. Upon joining the ‘Untuk Raykat’ initiative, Harris has decided to donate to the Budi Bistari Charity Home, after learning that the kids faced shortages in food, personal hygiene products and more. Together with Harris, we carried on using the funds to purchase the essentials from Min Hing Enterprise – ensuring the local store that has been operating in the community for years can continue to sustain their business. “Life is definitely more meaningful when we give back to the community and society,” said Harris as he and the team delivered the essentials.


Subsequently, actor-rapper-composer Altimet decided to donate to RUKESA Charity Home, where it housed 30 children and 2 caretakers, hoping to bring smiles to the kids’ faces. Upon contacting the charity home of 10 years, together with his team they purchased food and cleaning products for RUKESA from RF Chendana Mart, trying to help support local businesses who are struggling in the pandemic as well. He said, “We can help, and we can have a positive impact on the survival of our neighbors.”


As for Charles Tee, he expressed his concerns for the underserved communities, where many lost their jobs due to the pandemic. Together with Charles, we were able to expand his efforts in helping the underprivileged at the Rumah Victory Elderly and Children Homes. He proceeded to CT Mart in Puchong to prepare the needed essentials and help support local businesses.


Finally, Subashini Asokan also shared her sympathy for the less fortunate who have lost their jobs and source of income because of the pandemic. She approached Arutjyothi Vallalar Mandram, an orphanage of 48 years to learn of the essentials they need and headed off to Jayamas Superstore in Sungai Petani to acquire them. The orphanage is home to 30 kids aged from 2 to 17 years old. Helping people in difficult times has given Subashini an overwhelming sense of fulfilment and purpose in life. She hopes her endeavor with us will inspire more people to help the ‘rakyat’ and businesses in their own capacity. “Through seamless, easy and contactless payment, you have the opportunity to donate to various charity organisations in Malaysia with the Boost App,” she added.


Additionally, we also collaborated with merchant partners such as KK SUPERMART, Watsons and Lotus’s to provide household essentials through Rakyat Care Packages. A total of 400 packages and 1000 packages, both worth RM20,000 each, will be distributed in a joint effort with KK SUPERMART and Watsons respectively. On the other hand, RM50,000 was allocated to Lotus’s #KitaKanJiran Prihatin Fundraiser to help provide care packages to families in need while encouraging users to donate via


It is heartwarming to witness how Malaysians came together to show support and compassion to help those in need. It doesn’t stop there; you can still contribute by donating to the Malaysian Relief Agency from the Boost app’s Charity tile. Let’s all do what we can #UntukRakyat today!


Watch the video to know more: