Digitalising Traditional Businesses with Boost: Botra Sdn Bhd Attracts Customers with Cashback and Rewards


Onboarded as a Boost merchant in June 2020, Botra Sdn Bhd (Botra), a Kuching-based hardware and building materials business, has been in operation for more than 21 years at the Matang Ria shopping centre.


They pride themselves in not just selling good quality products, but at the same time, providing the best service and experience to their customers. One of the ways they improved on delivering better customer service is by offering a more convenient and seamless cashless payment method that accepts eWallets, online banking transfers and debit/credit cards.


As a business operating in the construction industry, Botra was one of the many companies that faced setbacks and challenges in the last two years. One of the biggest challenges was the lack of identifying opportunities in promotion initiatives and to drive sales for their products during the pandemic period  


Since becoming a Boost merchant, Yu Guan, owner of Botra said, “Boost has been very helpful in getting more customer interest to shop with us through the cashbacks, vouchers, and rewards. I, myself, have been a Boost user for more than four years and going cashless is a good choice as it is easy to use.”


As a Boost merchant and being part of a thriving cashless ecosystem, Botra has increased the visibility of their store while enhancing its brand awareness among almost 10 million Boost users nationwide.


In addition, Botra was recently named the BigShot winner for March for having a stellar track record in cashless transactions with Boost. BigShots is a merchant loyalty program launched in January this year by Boost Biz to reward merchants who have seamlessly embraced the cashless way of doing business.

Photo Credit: Botra Sdn Bhd Facebook

As the lucky BigShot winner, Botra received a cash prize of RM8,888. Yu Guan added, “I would like to take this opportunity to thank Boost Biz BigShots campaign. I was so surprised and happy when Ms. Diana called to inform me that our company has won this big prize.”


As a shop specializing in building materials such as cement, brick, and roofing, among others. Botra also sells a variety of home appliances and products ranging from kitchen ware, sanitary ware, bathroom, gardening and so much more. Botra is truly your one-stop shop, especially if you are looking to do renovations or small DIY projects for your home.


Consumers can help their favourite local business stand a chance to be a BigShot by paying for their purchases using the Boost DuitNow QR code.


If you are looking to make your business ready for a cashless future, click here to register as a Boost merchant.


To learn more about our BigShots campaign, please click here.


Botra Sdn Bhd

Location: GF, No. 53-59, Lot 10315-10321, Matang Ria Shopping Centre, Jalang Matang 93050 Kuching, Sarawak, Malaysia


Operation Hours: 8.00AM to 6.00PM


Get in touch: Facebook or contact 016 8888 255 or email