Kuala Lumpur, 6 January 2022 – With Chinese New Year (CNY) just around the corner, Boost is giving away 18 million Boost Stars and rolling out exciting rewards and deals you do not want to miss as part of its ‘Roar into 2022, Hu Wants More Huat?’ campaign*. Running from 8th January until 15th February, those celebrating can begin to prepare for the grand festivities to roar in the Year of the Tiger, and usher in good health and prosperity in 2022.

“CNY is one of the most anticipated festive seasons in the country as it signifies a time where optimism and aspirations are renewed. As Malaysians look forward to recovering after facing numerous adversities last year, we have curated a wide assortment of not-to-be-missed offers from various online and offline merchants so that our users can stretch their ringgit, and hopefully get back on their feet in the new year,” says Sheyantha Abeykoon, CEO of Boost.

Boost your prosperity with over RM230,000 in savings with free RM8 Ang Pows
To help provide some festive cheer and spread some “huat” in the weeks leading up to CNY, Boost will be giving away over RM230,000 in savings via free RM8 Ang Pows during the festive season.

The RM8 Ang Pows will be redeemable through the BoostUP Catalogue on 8th January, 18th January, 28th January as well as 8th February. Users can redeem RM8 Ang Pows in their Partner Wallets, which can be used to shop online and offline, pay bills, and more. So, make sure to come back on those dates to save more on your purchases this Chinese New Year!

On top of that, Boost is adding more happiness to your CNY celebrations with prosperous cashbacks of up to RM130,000 when you shop with selected merchants:

• Spend a minimum of RM20 to receive RM3 cashback
• Shop and spend a minimum of RM80 to earn RM8 cashback
• Receive RM18 cashback when you spend RM180

Earn auspicious Boost Stars with savings worth over RM168,000
Anticipating that users will have a long shopping list in preparation for the celebrations, Boost will be rewarding extra auspicious Boost Stars when you shop from selected merchants.

From stocking up on groceries, getting that fancy CNY outfit or preparing for your trip back home, get your essentials sorted with Lazada, Taobao, Christy Ng, Doublewoot, Watsons Online, Estee Lauder, Malaysia Airlines, and many more to earn auspicious Boost Stars:

• To kick off the festive season, on 8th January, Boost will have its monthly Online Boost Day where you can shop at any online partner to enjoy 888 Boost Stars with a minimum purchase of RM38.
• Starting from 10th January to 15th February, enjoy 8X Boost Stars with a minimum online purchase of RM88.
• Similarly, spend a minimum of RM88 in-store at selected offline Boost merchants such as Eu Yan Sang, Bake with Yen and Hai Di Lao, and be rewarded with 8,888 Boost Stars from 4th February to 15th February.
• To add on to the excitement, every transaction performed from 8th January until 15th February will give you an entry and a chance to win 188,888 Boost Stars. 88 lucky winners will be selected throughout the campaign, so get that shopping list ready now!

Additionally, Boost Stars collected can be used to redeem vouchers on the BoostUP Catalogue to help you stretch that Ringgit even further and participate in BoostUP Pick & Win for a chance to walk away with fantastic prizes.

Spread virtual blessings through eAng Pow
Recognizing that many families may remain apart during this CNY season of reunion, Boost is bringing back its popular eAng Pow feature to make sure this all-important CNY tradition lives on. With eAng Pow, users can spread good luck and blessings to loved ones situated anywhere in the country.

Users can choose from vibrant eAng Pow packet designs with the option to include a personalized greeting to their friends and family. Festive seasons are also a time of giving back to communities in-need. Users can opt to channel their eAngPows as eDonations to a list of NGOs and charities found in the Boost app to care for and uplift those who face hardships in rebuilding their livelihood after a challenging 2021.

“CNY celebrations are a time to reconnect and rebuild with resilience in the new year. We all know the festivities are just not complete without an Ang Pow and for those living apart from friends and family during this time, we hope our eAng Pow feature can virtually help you continue to share abundance for a better year ahead,” added Abeykoon.

While everyone will be busy preparing for CNY, Boost would also like to remind all Malaysians to continue practicing social distancing and go cashless for a safer and more secure shopping experience while we battle the COVID-19 threat together.

With these incredible deals and rewards starting from the 8th of Jan, users can shop safely from the comfort of their homes for all their Chinese New Year needs. There will be more deals and offers coming up throughout the CNY period so stay tuned on our social pages on Facebook (facebook.com/myboostapp) and Instagram (instagram.com/myboostapp). 

*Terms & Conditions Apply.