Boost Partners Sabah Tourism Board to Spur Domestic Tourism


New collaboration to benefit travel and tourism-related businesses by incentivising spending through Boost’s eWallet

Kota Kinabalu, 2 November 2021 – Homegrown eWallet Boost announced a new collaboration with Sabah Tourism Board at the “Mansau Sabah Boostku” launch ceremony yesterday. The collaboration aims to support the revival and regeneration of the state’s tourism sector and overall local economy by incentivizing and encouraging spending in the domestic tourism industry. This partnership is expected to contribute towards merchant recovery following the reopening of interstate travel under the National Recovery Plan.


The launch ceremony was officiated by Yang Berhormat Datuk Jafry Hj Ariffin, Minister of Tourism, Culture and Environment Sabah together with Yang Berhormat Datuk Joniston Bangkuai, Assistant Minister of Tourism, Culture and Environment Sabah, Yang Berhormat Datuk Hj. Yusrie Abdullah, Permanent Secretary, Ministry of Tourism, Culture and Environment Sabah, Eric Chong, Chief Executive Officer of Boost Biz, and Joseph Tsen, Head of Sabah Region of Boost Biz.


As a means to stimulate domestic tourism and Sabah’s local economy, from 5 November 2021 to 30 November 2021, Boost users can redeem RM100 credit into their Sabah Tourism Board Partner Wallet from the BoostUP Catalogue within the eWallet app. The RM100 credit is valid until 5 February 2022 and can be used with no minimum spend requirement at over 100 merchants across Sabah including hotels and travel agents that accept Boost as a payment method. Users can refer to the full list of merchants online at


Eric Chong, Chief Executive Officer of Boost Biz said, “Regenerating and reviving the economy takes a collective effort. With the country kickstarting its recovery and Malaysians already embracing a contactless lifestyle, we are in a position to help expand the accessibility of eWallets and tap into its value to support the revival of local businesses within the tourism and travel industry that were hard hit by the pandemic.


“We are delighted that Sabah Tourism Board shares our vision in using fintech as a powerful solution for some of today’s problems that stem from this pandemic. We are happy to partner with the Sabah Tourism Board and confident that this collaboration will play a big part in regenerating Sabah’s economy by spurring spending in the domestic tourism sector. At the same time, Boost and Sabah Tourism Board hope to encourage Malaysians to opt for a safer, contactless payment method to continue curbing the spread of COVID-19 while travelling,” added Eric.


According to Pn Noredah Othman, Chief Executive Officer of Sabah Tourism Board, embracing opportunities with eWallets is a step towards reviving the state’s tourism industry.


“Sabah has long been a popular local and international tourist destination and was adversely affected during the pandemic. However, we anticipate strong recovery soon with interstate travel now open. We are already seeing positive signs of tourists’ confidence returning, which will in turn revitalise the domestic tourism sector. And with the consumer shift towards contactless payment methods, we believe that working together with Boost is the next step to promote spending and demand with local businesses by exposing them to a bigger, mobile-first customer base. This, consequently, supports a safer return to tourism and travel activities,” said Pn Noredah.


The Sabah Tourism Partner Wallet credit can be redeemed in two ways:

  1. Tap on the ‘My Partner Wallets’ section on the homepage, then tap on the ‘Redeem from BoostUP Catalog’ button 
  2. Under the profile page, tap on ‘Rewards’ button and tap on “Browse Rewards” section