Boost Continues to Give Back and Support Malaysians in the Fight Against COVID-19 through ‘Untuk Rakyat’ Initiative
Donate cash or Boost coins to the Malaysian Relief Agency to support the B40 community facing economic difficulties during this pandemic
Kuala Lumpur, 2 August 2021 – In light of the current COVID-19 situation in the country, homegrown e-wallet Boost is running an e-donation drive for the Malaysian Relief Agency (MRA) to provide relief for less fortunate and in-need communities facing difficulties caused by the pandemic. This e-donation drive is one of several initiatives under Boost’s newly launched ‘Untuk Rakyat’ initiative, through which the digital financial services provider aims to lend a hand to people and communities who are struggling to survive this unprecedented period.
Boost users can easily donate to the MRA by tapping on the ‘Charity’ button and selecting MRA. Alternatively, users can donate using Boost Coins by tapping the ‘For Rakyat’ button. Both the ‘Charity’ and ‘For Rakyat’ buttons are located on the Boost app homepage.
The MRA is a non-profit humanitarian organization registered under the Trustees Act 1952 (PPAB 20/2010). All funds collected through the ‘Untuk Raykat’ campaign for the MRA will be used to purchase essentials for the B40 communities at selected Celcom’s Pusat Internet Komuniti PPR.
As part of the ‘Untuk Rakyat’ initiative, Boost is also pledging to donate money to the Axiata Digital Service Welfare Fund. Users can participate by simply continuing to pay their bills like they normally would using Boost’s bill payment feature. For every RM100 in bills paid by users through their e-wallets, Boost will donate RM1 to the fund. Whereas for bills paid using AutoBills and/or Multibills features, Boost pledges to donate RM2 instead to the fund. The fund will be used to help Boost cash merchants as well as NGOs and Welfare Homes. Essential items will be purchased from Boost merchants to be donated to these NGOs and Welfare Homes led by influencers such as Altimet, Harris Annuar, Charles Tee and Subashini Asokan, who are also helping the Rakyat in their own capacity.
Under the ‘Untuk Rakyat’ initiative, Boost will also be collaborating with our merchant partners Tesco and KK SUPERMART to provide household essentials through Rakyat Care Packages. Arrangements are underway for thousands of these packages to be distributed to communities in-need.
Furthermore, Boost is also working with around 20 local merchants to set up food banks at their stores for those in-need. Details and updates on the locations of food banks will be available on Boost’s social media channels in Instagram and Facebook.
Sheyantha Abeykoon, CEO of Boost said, “In these past few weeks, our country has seen record breaking COVID-19 positive cases and so many heartbreaking stories on challenges Malaysians go through and we want to reach our communities by extending our help. It is very encouraging to witness the strong show of support from fellow Malaysians, which clearly demonstrates how we always come together as a nation to help those in need.
“Getting through this pandemic is a community effort. This led us to introduce our ‘Untuk Rakyat ’initiative, which we hope will bring caring Malaysians and our non-profit as well as corporate partners together to offer much needed relief and assistance to the right communities. More importantly, the ‘Untuk Rakyat’ initiative is meant to give hope in this time of adversity. For those who are able to help, let’s come together to ensure no Malaysian is left behind as we battle this pandemic.”
Additionally, Boost is also offering savings on essentials, food & beverage through the Flash Friday Savings. These savings can be redeemed via the BoostUp Catalogue in the Boost app while stock lasts. Terms and conditions apply.