Micro And SMEs E-Commerce Campaign

This Campaign is organised by Axiata Digital eCode Sdn. Bhd. (Company No. 1214970-T)(“eCode”). By participating in the Campaign, Customer (as hereinafter defined) hereby agree to be bound by these terms and conditions which shall form an integral part of and to be read together with Boost Terms and Conditions, Boost Campaign General Terms and Conditions and Boost Partner Wallet Terms and Conditions.

In the event of a conflict or inconsistency between these terms and conditions, such inconsistency shall be resolved by giving precedence in the following decreasing order (i) these terms and conditions; and (ii) Boost Terms and Conditions.

About This Campaign

This Campaign is organised by Boost pursuant to the Penjana initiative by the Ministry of Finance in collaboration with e-wallet service providers in Malaysia, namely Boost, GrabPay and TnG. The terms and conditions of this Campaign must be read together with the terms and conditions of the Penjana Initiative.

Campaign Period

1 August 2020 – 30 September 2020


This Campaign shall be applicable to selected eligible micro and SME Boost registered merchants (“Merchants”).

Campaign Mechanics

  1. To participate and be onboarded in this Campaign, Merchants must:
    1. Sign-up for the Boost Business ‘Micro and SMEs E-Commerce Campaign’ Online Program
    2. Complete the ‘Micro and SMEs E-Commerce Campaign’ Online Program onboarding which includes:
      1. Registration of Whatsapp Business account
      2. Seting up of e-Catalogue with Business Payment Link integration
    3. Merchant info being listed onto the Boost Marketplace
    4. Complete at least one successful transaction whereby payment is made using the Boost Merchant Payment Link within 30 calendar days from the Registration Date (“Qualifying Transaction”).
  2. For avoidance of doubt, “Micro” and “SMEs” refer to micro enterprises, small and medium enterprises and Malaysian individuals with or without business registration as defined by SME Corp. Malaysia. This includes Malaysian individuals without business registration.
  3. Eligible Merchants who are onboarded into the Campaign shall be entitled to the following benefits:
    1. Merchant Incentive:
      1. For each minimum spend of RM10 made by a Boost user per transaction and paid to the eligible Merchant using Business Payment Link, a 20% cash incentive of up to RM10 per user transaction will be given to the Merchant, subject to the terms of the User Cashback Campaign in paragraph 4.
      2. Cash incentive is limited to a total of RM500 per Merchant.
      3. Cash incentive is limited to a total of RM1,500,000 throughout the Campaign Period.
      4. Cash incentive will be credited into the Merchant’s bank account registered with Boost within 60 working days from the Campaign end date.
      5. The Campaign will end at the end of the Campaign Period or once the transaction limit is reached, whichever comes first.
      6. Upon successful registration and onboarding, partner wallet for the User Cashback Campaign will be activated within 5 working days.
    2. In-App marketing and promotional support worth RM500 per Merchant; and
    3. RM500 onboarding fees waived.
  4. The User Cashback Campaign terms and conditions are as follows:
    1. Users who spend a minimum of RM10 in a single transaction at any eligible Boost Cash Merchants and make payment with Business Payment Link (“Transaction”) will be eligible to receive 20% cashback from the total checkout value, capped at RM5 (“Cashback”).
    2. The Cashback will be credited immediately into the eligible User’s MSME Boost Cash Merchant wallet in their Boost app upon successful Transaction.
    3. Each eligible User may receive a maximum of five (5) Cashbacks under this Campaign.
    4. No minimum spend is required to utilize the Cashback, but the Cashback received may only be utilized at onboarded online MSME merchants through this Campaign from the MSME Boost Cash Merchant wallet.
    5. Cashbacks are limited to a total limit of RM1,000,000 throughout Campaign Period.
    6. Cashback deposited into the MSME Boost Cash Merchant Wallet through the campaign will end by 27 September 2020.
    7. Cashback must be utilized by 30 September 2020. Any unutilized Cashback shall be forfeited.
  5. Axiata Digital eCode Sdn Bhd’s decisions in any matter in relation to the Campaign shall be final and conclusive.


  1. Q: What is PENJANA?
    A: The National Economic Recovery Plan (PENJANA) an initiative by the government to restore the country’s economy, hence helping Malaysians to deal with the economic crisis during and after the COVID-19 pandemic.
  2. Q: What is the Micro & SMEs E-Commerce Campaign about?
    A: It’s a partnership/collaboration between the Malaysian Government and Boost to help independent micro, small to medium enterprise (MSME) recover from the effects of MCO. Our objective is to help Boost Business MSME Merchants digitize their business and be better prepared for the new digital economy.
  3. Q: What are the eligibility criteria to participate in this program?
    A: If you are a Malaysian independent micro, small to medium enterprise (MSME*) who have fulfilled the following requirements: 

    1. Sign-up and complete the Boost Business ‘Micro and SMEs E-Commerce Campaign’ Online Program onboarding by 30th September 2020 which includes:
      1. Registration of Whatsapp Business account
      2. Setup of e-Catalogue with Boost Merchant Payment Link integration
    2. Merchant info listed onto the Boost Business Marketplace
    3. Complete at least one successful transaction whereby payment is made using the Boost Merchant Payment Link within 30 calendar days from the Sign-up Date.

    *The definition of MSMEs is according to SME’s Corp definition here

  4. Q: What are the benefits of signing-up for this program?
    A: By signing-up and once successfully onboarded, you will receive a benefits package worth over RM1,500: 

    1. Up to RM500 cash incentives for the MSME E-Commerce Campaign whereby for every transaction of a min. spend of RM10; merchant will get up to 20% cash incentive per transaction.
    2. RM500 online onboarding fees waived
    3. RM500 worth of advertising and promotional support during the campaign
    4. Cashback for their users via the Micro and SMEs E-Commerce Partner Wallet Campaign
  5. Q: How do I sign-up?
    A: If you are keen to sign-up, you may register your interest at https://www.myboost.com.my/business/penjana-msme-ecommerce-campaign-e-wallet/
  6. Q: Is there a sign-up fee?
    A: There is no sign-up or onboarding fees for merchants who register for this program.
  7. Q: What happens after I have registered my interest?
    A: Our Boost representative will contact you to make an appointment to conduct the Micro and SMEs E-Commerce Campaign Workshop. Once you’ve successfully completed the workshop, you will be required to sign a Letter of Acknowledgement and you will then receive a Certificate of Completion. And you’re ready to start selling online!
  8. Q: How long is the campaign period?
    A: Merchant onboarding to the program will begin on 20th July 2020. But the consumer campaign will run from 1st August 2020 – 30th September 2020
  9. Q: I’ve signed up for this program and completed the online workshop. But I noticed that my store is not uploaded onto the Boost Business Marketplace Microsite.
    A: Merchant store info will be uploaded within 2 working days upon successful sign-up. However, if it is still not on the microsite, please contact us at business@myboost.com.my or 03 – 2260 9494
  10. Q: When do we receive the cash incentives?
    A: Eligible merchants will receive their cash benefits within 60 working days after campaign period ends. Cash incentives will be credited into the merchant’s registered bank account with Boost.
  11. Q: I received my cash incentive, but I noticed that it is less than the RM500 mentioned, can Boost clarify this?
    A: The merchant cash incentive* is dependent on the no. of user transactions whereby payment must be made via Business Payment Link. It may be possible that your users did not make payment using Business Payment Link, so the transaction was captured as “paid via static QR”.ORCash incentive is capped and will cease if limit is met or campaign period ends, whichever comes first. Please refer to campaign Terms & Conditions.*Cash incentive is limited to a maximum of 50 transactions for a total of RM500 per merchant.